Oasis is a fictional food truck that is branded in a way that offers a bit of a vacation in the middle of any crowded city street. For the logo, I used colorful botanical illustrations to grab attention, and also to give a warm, inviting, tropical feel.
Winans Chocolates and Coffees is a sophisticated brand, so I wanted to do Valentine's Day in a way that kept the classy romanticism without the overpowering red and pink hearts. This seasonal retail packaging keeps the brand in mind while offering a subtle updated look for the holiday.
By contrasting the sour, bubbly flavor of the natural grapefruit with the soft, muted pink tones, the IZZE personality begins to shine. Using a play on the word "bite," the photography of the product splash paired with a strong typeface emphasizes the bold flavors. Repetition of color and shape creates a holistic design while the recipe and social media sections stay true to the casual, outgoing IZZE brand.
CrossFitU represents a CrossFit gym that is able to market itself to different demographics. Marketing flexibility is important for gyms because everyone needs fitness, but not everyone knows that fitness can be personalized. Two design strategies are shown for CrossFitU, aimed at two different target audiences: 18-30 years of age with athletic backgrounds, and family-oriented adults with children.
Not wanting to distract from nature's beauty, the web design layout is kept simple with plenty of white space. Colors dropped right from the nature photography and simple typography keep the main focus on the destination. The strong vertical orientation reflects a timeline of the summer months. The overlapping creates depth, and the delicate illustrations frame the content.
For this responsive design, all information is on the screen as it is shown with no scrolling needed. The website is for an old theatre in a small town, so the borders, type, and colors are inspired by vintage theatres. The simple icons and the photography backgrounds bring the design into the present day.
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